Light and flavorful, this drinkable Lager strikes a chord between satisfyingly crisp and deliciously crafted. Helles Belles is a headliner for the masses. “A big hop aroma and a big hop flavor make it reminiscent of a traditional IPA but with less alcohol it’s unexpectedly drinkable.” “This beer still has all that you would expect out of an IPA,” says Floyd. At 4.7% ABV, Easy Way IPA supplements Ninkasi’s year-round IPA lineup by offering a beer that is as aromatic and hoppy as expected with a sessionable character.
“Helles Belles has a slightly higher ABV and IBU, offering a beer that is a little more expressive and playful for a German-Style Lager.” New branding also demonstrates the brewery’s more playful side, capturing its affinity for rock-‘n’-roll.Īlso making its way to Ninkasi’s Flagship Series is Easy Way IPA, a drinkable India Pale Ale.
“We love Lux, which is why we gave it an upgrade,” explains Jamie Floyd, Ninkasi co-founder and founding brewer. After the brewery first released Lux, a German-Style Helles Lager, to its Flagship Series in 2015, it decided to revisit the recipe and brand. In 2016, craft beer drinkers can find new additions to Ninkasi’s year-round lineup including Helles Belles, a Helles Lager.
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